The Under Armour Mountain Running Series is a highly anticipated event that takes place across three stunning locations in the United States. Participants can choose from a variety of races, including the 5k, 10k, Half Marathon, Marathon, Marathon Relay, 50k, and Vertical K race held on Mt. Bachelor, Killington, and Copper Mountain.

Our campaign strategy focused on highlighting the unique aspects of each location, providing detailed schedules, facilitating registration, and enhancing the overall participant experience. One of our primary goals was to increase registration, and we successfully achieved a remarkable 31% increase.

As the graphic designer for this campaign, I played a vital role in creating visually captivating display ads and designing five distinct landing pages. Each landing page was tailored to the following categories:

 

1. Mt. Bachelor: Showcasing the breathtaking beauty of this specific location and offering race-specific information and registration details.

2. Killington: Highlighting the remarkable challenges and scenic trails found at Killington, while providing essential race-related information.

3. Copper Mountain: Capturing the essence of Copper Mountain's unique terrain and race offerings, and providing a seamless registration process.

4. General - All Locations: Presenting a comprehensive overview of the Under Armour Mountain Running Series, featuring combined information about all three locations and allowing participants to choose their preferred race.

5. Fun Run: Tailored to active individuals who seek a less competitive and more recreational experience, this landing page emphasized the fun and enjoyment of participating in the event.

 

By leveraging my design skills, I ensured that each display ad and landing page reflected the spirit of the Under Armour Mountain Running Series and enticed participants to engage with the campaign.